Tag: Marketing

  • It’s Official: Customers Prefer Sustainable Companies

    It’s Official: Customers Prefer Sustainable Companies

    An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better. December 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods…