Tag: News and Trends

  • It’s Official: Customers Prefer Sustainable Companies

    It’s Official: Customers Prefer Sustainable Companies

    An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better. December 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods…

  • 4 Reasons Why Empathy Is Good for Business

    4 Reasons Why Empathy Is Good for Business

    How this traditionally soft skill yields hard, bottom-line results for organizations big and small November 22, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. It’s easy to be cynical these days. The 24/7 news cycle brings us images and extreme headlines about tragedies almost as soon as they occur. If you…